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Posts tagged Marketing Innovation marketing life cycle

Marketing Innovation versus Marketing Obsolescence

Apr6th
2013
Leave a Comment Written by Ed Gaskin

As marketing becomes increasingly technological, like technology it has a lifecycle and also becomes obsolete. It doesn’t become obsolete overnight; it just slowly becomes less and less effective.  Efforts can be made to tweak its effectiveness, but it can’t avoid the inevitable. As products and industries have a life cycle, so do the practices and […]

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