Written by The objective of marketing strategy is to create shareholder value. For many, shareholder value and ROI are the same, but they are not. When you look at ROI, you simply look at how much you invested and how much you got back. If you spent $1.00 and received a $1.10, then you got a 10% […]
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Marketing Innovation and Related Definitions
Marketing Innovation Strategy is the plan of how to incorporate advances in marketing science, technology or engineering into marketing (strategy, research, communications, operations, and analytics,) increasing your marketing efficiency or effectiveness, resulting in competive advantage and/or increasing shareholder value. Marketing Science – originated from operations research and uses matheematical approaches to predict responses from consumers, […]
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