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Posts tagged Marketing innovation

Marketing Innovation, Shareholder Value and ROI

Apr2nd
2013
Leave a Comment Written by Ed Gaskin

The objective of marketing strategy is to create shareholder value. For many, shareholder value and ROI are the same, but they are not. When you look at ROI, you simply look at how much you invested and how much you got back. If you spent $1.00 and received a $1.10, then you got a 10% […]

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Marketing Innovation    marketing innovation strategy, Marketing ROI, shareholder value creation

Marketing Innovation and Related Definitions

Apr2nd
2013
Leave a Comment Written by Ed Gaskin

Marketing Innovation Strategy is the plan of how to incorporate advances in marketing science, technology or engineering into marketing (strategy, research, communications, operations, and analytics,) increasing your marketing efficiency or effectiveness, resulting in competive advantage and/or increasing shareholder value. Marketing Science – originated from operations research and uses matheematical approaches to predict responses from consumers, […]

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Marketing Innovation    marketing engineering, marketing innovation strategy, marketing science, marketing technology

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