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Ed Gaskin
My professional focus is marketing innovation, helping companies incorporate advances from marketing science, technology and engineering into their marketing as a way to gain competitive advantage and/or create shareholder value. Personally, I have an interest in developing natural products for the "Health Foodie" segment through a brand called Sunday Celebrations.
Latest posts by Ed Gaskin (see all)
- Marketing Innovation and Customer Defection: Going on Defense - October 23, 2013
- Marketing Innovation and Complementary Assets: Is Everything in Place for Success? - October 15, 2013
- What can marketing engineering learn from financial engineering? - October 9, 2013
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