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If you need to contact me, my information is below:

Email: ewgaskin@gmail.com

Cell: 617-460-2326

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Ed Gaskin

My professional focus is marketing innovation, helping companies incorporate advances from marketing science, technology and engineering into their marketing as a way to gain competitive advantage and/or create shareholder value. Personally, I have an interest in developing natural products for the "Health Foodie" segment through a brand called Sunday Celebrations.

Latest posts by Ed Gaskin (see all)

  • Marketing Innovation and Customer Defection: Going on Defense - October 23, 2013
  • Marketing Innovation and Complementary Assets: Is Everything in Place for Success? - October 15, 2013
  • What can marketing engineering learn from financial engineering? - October 9, 2013

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Recent Posts

  • Marketing Innovation and Customer Defection: Going on Defense
  • Marketing Innovation and Complementary Assets: Is Everything in Place for Success?
  • What can marketing engineering learn from financial engineering?
  • Marketing Innovation and Cost Benefit Analysis: Don’t Measure all Technologies the Same.
  • Using Real Option Valuation Theory to Hedge Against Marketing Innovation Risk

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