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Monthly archives for June, 2013

Marketing Innovation, Value Migration and Technology Spending

Jun28th
2013
Leave a Comment Written by Ed Gaskin

Adrian Slywotzky wrote a book titled, “Value Migration” where he discussed the flow of economic and shareholder value away from an outmoded business design toward others better equipped to create utility for customers and profit for the company. He provided three types of examples, where value flows between industries, between companies and between business designs within a […]

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