Written by There are those who see their marketing function as a commodity and try to differentiate through the recruitment and management of their talent and/or through their marketing mix, or brand. For those who believe marketing processes can be differentiated, here are seven key principles for developing a marketing innovation strategy. Incremental or Radical Innovation - should […]
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Marketing Innovation and the Training Challenge
A new challenge CMOs face is the practice of marketing is changing faster than our educational system’s ability to train students on the changes. Advances in marketing science, marketing engineering and marketing technology are occurring in shorter and shorter intervals and they are happening concurrently. The problem will only get worse as marketing technology companies are able […]
READ MORE »Seven Techniques for Overcoming the Challenges of Adopting Emerging Technology
For those interested in innovating the practice of marketing, there are many challenges in adopting emerging technologies. Here are seven ways to overcome those challenges. 1. Don’t Evaluate all Technology the Same Way – Because most new technology is IT related, we tend to take an IT approach to evaluating the adoption of new technology. […]
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