As companies develop a marketing innovation strategy, which includes incorporating advances in marketing science, marketing technology and marketing engineering, they are more likely to develop a way of doing marketing or businesses processes that are different from their competitors. They are creating intellectual property, trade secrets and reusable assets. These will have balance sheet implications and change […]

If common sense is not so common, then vision is even more difficult to find. It is very easy to pick apart what is, it is much more difficult to see what isn’t. Most people don’t have the vision to see the promise of emerging technologies, and/or don’t want to take the risk to achieve […]

Let’s start with a definition of knowledge management Gartner defines Knowledge Management as: “Knowledge management is a discipline that promotes an integrated approach to identifying, capturing, evaluating, retrieving, and sharing all of an enterprise’s information assets. These assets may include databases, documents, policies, procedures, and previously un-captured expertise and experience in individual workers.” Clearly having all of a firm’s intellectual property and […]

If you look at discussion groups or forums on marketing innovations, what you will see is a long, random list of topics, that include tips, ideas, suggestions and best practices that involve some aspect of innovation in marketing. If you read Techcrunch, SmartBrief and Mashable, then you will see there are new innovations taking place […]

      Recently I did a search on LinkedIn for people who had marketing innovation as part of their title and found two types of people, those who had marketing innovation and those who had Marketing and Innovation. So what is the difference? Those who have the responsibility for marketing and innovation have responsibility […]